Mission : ONE Unified Xperience
LoneSync believes you should have a more natural Xperience across services and independent of device platform.
Hello from beautiful Alberta, Canada
LoneSync vision really comes from a desire to have a more natural experience within technology and day-to-day interaction. Where using devices should feel less like a device and more like a personalized extension of you. Technical items fade into the background and allow you to interact across multiple services without really feeling like you are using multiple services.
'Lone' - uniquely references One, providing you with a uniquely tailored unified experience. Sync builds on the one experience initiative, a natural feel you get when technology simply fades into a seamless experience for you.
One Unified Xperience emphasizes the one experience vision - unifying technology, devices and services to give you an Xperience which is your freedom. Xperience is also spelled this way to emphasize (X)cross-platform, a design which allows a service to work across different devices and environments while providing a unified Xperience.